For the 7am and the 7pm shift
Stop being the broken record.
“Brush your teeth.” “Brush your teeth.” “Brush your teeth.” Rootine takes the asking off you. The routine goes on the iPad, your kids race each other through it, and both ends of the day get quieter.
One email when we launch, then nothing. What we store.
Coming to iPhone and iPad. Three days free, then $4 a month or $30 a year.
You already know how this goes.
Nothing here is a hypothetical. This is a Tuesday in a house with two children, one bathroom, and one parent saying the same six things over and over until somebody moves.
Alarm. You are the only person awake, and you intend to keep it civil today.
You ask Skip to get dressed. This is the first of nine times you will ask Skip to get dressed.
Joey is wearing one sock and has opened negotiations about the other.
Skip cannot find the reading folder. The reading folder is in their bag.
You raise your voice. You would rather not have raised your voice.
Everyone leaves. Nobody ate the fruit.
Rootine changes exactly one thing: who is doing the asking.
A four-year-old will ignore a parent saying “brush your teeth” for the ninth time. They will not ignore a sibling who is two tasks ahead of them.
Everyone runs at once
Race mode splits the iPad into a lane per child. They can see exactly who is ahead, which is the entire mechanism. You are not in it.
The clock is the authority
Each task is timed. The stopwatch is neutral in a way a parent at 7am cannot be, and children accept its verdict without appeal.
Yesterday becomes the opponent
Every task keeps a personal best and a household record. On the mornings nobody feels competitive, they still race the version of themselves from last Thursday.
Nothing to read
Tasks are a large emoji and three words. A child who cannot read fluently can still tell what is next from the picture and its position.
Two tiers. That is the whole ladder.
A personal best belongs to one child. A world record belongs to the household, and it can be taken off you by your little sister. There is deliberately no third tier.
🥇 World record household best 🎖️ Personal best that child’s own best
The rest of it.
A real app on the iPad in the kitchen
Download it once from the App Store on iPad or iPhone. It runs offline, full screen, and holds its own records — no browser tab to lose, nothing to reload at 7am. Android families can use the web version in the meantime.
Your routines, not ours
Morning and evening come ready. Add homework, swimming kit, Saturday jobs — any list, any emoji, any order, different per child.
The screen stays on
A dedicated keep-awake toggle, because a screen that sleeps mid-race loses the race and someone will cry about it.
Nothing leaves the iPad
Every name, time and record is stored on your device. No accounts, no cloud, no analytics vendor, nothing to breach. Your children are not a dataset.
Three days free. Then thirty dollars a year.
Every family gets three days, free, with everything switched on — long enough for three or four real mornings, which is the only test that matters. After that it is one price for the whole household. No per-child fee, no tier above this one, no advertising, ever.
One email when we launch, then nothing. What we store.
Billed through the App Store. Cancel from your Apple account at any time.
At launch
$30 / year
One household, every child, both platforms. Saves 38% against paying by the month.
And then you get to do it all again at bedtime.
Evenings run on the same thing: teeth, pyjamas, tidy up, story. Rootine handles that one too. Get an email the day it lands, and nothing else.